The Comfort Living model evolved from studying the needs of our current health care system. Current literature and newspaper articles on senior housing were leaving the impression of one need in our health care system that was not being addressed appropriately.

The industry has long been aware of the impending impact that baby boomers would have on health care needs. The high level of awareness has spawned a wide variety of care facilities trying to meet these needs.

The Comfort Living group wanted to enter the industry but needed to find a niche that was overlooked or being neglected for some reason. Our research demonstrated some interesting facts and trends that helped guide us.

The trend to want to "age in place" developed from a simple observation - as people age they resist change because instability breeds insecurity. Simply put, the older they are, the less they want to move. It is upsetting. In addition, as we age our health care needs accelerate and our need for higher care levels increase. This forces the individual to move to an establishment that can meet their health needs.

Providing assistance and ADL allows a person to stay in one place longer resulting in more security and, in turn, a better well being.

On an expanded scope, staying in one's neighbourhood or in one's hometown surrounded by familiar places and people contributes to a healthy well-being. Unfortunately, this is sometimes hard to achieve in small towns.

The costs of building and operating a facility economically have forced the industry to look at large complexes of 50 units or more. This "large size" mentality has been further entrenched by potential lenders that require the loans to be of a certain size and the management to be of a certain expertise to minimize their risk potential.

These hurdles have left a void for the needs of those in smaller communities or those who prefer local neighbourhood settings in which to age-in-place. In response to this need, the "cottage" care facilities have started to evolve.

These smaller facilities (ten to twenty beds), have started developing in neighbourhoods and smaller communities. They have struggled for capital and compete for the professional recognition; however, these cottage care facilities are the real answer to suffice the above needs.

Comfort Living has taken this cottage care model and has enhanced it. Firstly, with newly constructed premises it is able to include all physical requirements to meet licensing qualifications in accordance to the ACRA. As the health care of the individual progresses they can remain in the same residence longer than before.

Secondly, Comfort Living has developed a facility that can be operated as a small business. A qualified person or couple can operate it within the confines of their "home". The economics are viable and can be rewarding. Furthermore, a warm "family" atmosphere can be generated for the residents. More importantly, this model will allow for facilities to be built in smaller communities and meet the needs of those who prefer to reside where they have spent most of their lives, close to family and friends.

The professional support to be provided from the Central Team will not only enhance the economic operations but also assure the quality control. The team will provide the service of relaying new concepts and innovations which will help keep the operators up-to-date in their industry.

Lastly, a concerted effort will be made by Comfort Living to ensure that interactions between the residents and the community are maintained. This stimulus is part of the philosophy that an active mind is a healthy mind. These programs and concepts are aimed at helping our seniors live longer, healthier and happier lives by paying attention to their needs as individuals.

Where Are We Going

Comfort Living is working to expand its concept through a licensing agreement into other communities in British Columbia. It plans to own and operate more facilities on its own as well as to aid others in becoming involved under the Comfort Living banner.

AN INVESTMENT OPPORTUNITY

If you or someone you know might be interested in an investment or an opportunity with our program please contact us at 712-1110 and ask for Myles Bruckal or one of our staff members.